“Design should not be judged nor deemed as outlandish.” Wei, one of the Collective Mode founders who is trained in Spain, concludes that many competent fashion design collections do not have adequate brand exposure from his observation of fashion in Taipei. Under the pressure of “brand myth”, general public does not appreciate the “value” of design works; many judge them by the “price” instead. We are confident that given the chance of brand exposure and communication with consumers, these designer brands’ reputation and popularity can be spread spontaneously. The consumers will learn that clothing is not all about showing off social status and trend, but a chance to showcase their styles. When you our in the designers’ outfit, you present your sense of aesthetic to others.